The Founder of Collina Strada Explains Why Her UGG Collaboration is Her “Most Successful Yet”

Collina Strada has officially launched a new collaboration with UGG, resulting in a seven-piece collection of fresh footwear styles. The collection features spiky Mary Janes, animal-inspired clogs, and tulle-clad platform sandals, paying homage to femininity and strength. Inspired by the concept of “Collina’s Gym,” the collaboration aims to reflect the “flex” that is femininity, re-sculpting the vision of femininity to be closer to reality.

Collina Strada founder Hillary Taymour shared that working with the UGG team on this collaboration was the best process and collaboration she has ever done. The shoes were teased on the runway for the SS24 collection, showcasing the true Collina runway prints on them. Taymour believes it is important to show the full story of the collaboration rather than just a one-off product.

The footwear styles in the collaboration continue to portray the message of strength and femininity that was seen in the SS24 collection, “Collina’s Gym.” The Mary Jane silhouette, which has seen a resurgence in popularity, is included in the collection. Taymour loves the Mary Jane silhouette, noting that nostalgia always has a way of coming back and that the style is great for women walking in the streets of New York.

The color palette of the collection features non-colors that can be treated as neutrals, perfect for the spring season. Taymour expresses her love for these subtle, yet colorful shades. When asked about her favorite silhouette from the collection, she admits to loving the Mary Jane and the dog clog but cannot choose between them. Looking ahead, Collina Strada is set to launch another drop with UGG for Fall 2024 and has surprises planned for their September show.

Overall, the Collina Strada x UGG collaboration offers a unique collection of footwear styles that blend femininity with strength. The collection reflects the brand’s vision of re-sculpting the narrative of femininity and empowering women. With plans for future collaborations and surprises in store, Collina Strada continues to push boundaries and redefine fashion.