John Gallucci Jr., MS, ATC, PT, DPT, is the CEO of JAG Physical Therapy. Jobless claims are down, the national unemployment rate is around 4.1%, and the stock market reached a record high in February. However, public sentiment about the economy is less bullish.

Many people are worried about job losses, especially in industries like tech and media, and fear that AI will make some jobs obsolete. To be more resilient in the workforce, professionals can build their brand and maximize marketability with these steps:

Firstly, engaging with company leaders through corporate functions, mentorship programs, collaborative projects, and recognition programs can help build trust and advance careers. Networking within the company by attending events, joining teams, utilizing communication platforms, and offering to help on projects outside of usual responsibilities is also important.

Understanding the company’s mission and goals, setting personal goals aligned with company objectives, and investing time in making an impact can help progress a career. Getting the presentation right by tailoring appearance, communication style, and work deliverables to match the company’s values and expectations is crucial.

These steps do not require a large budget, special expertise, or extensive training. They are personal commitments that focus on intentionality rather than superiority. By taking these actions, individuals can replace anxiety about job security with purposeful pursuit of their career goals.